advertising performance


advertising performance
рекл. действенность [эффективность, результативность\] рекламы (показатель воздействия рекламы на рост объема продаж, повышение узнаваемости марки или улучшение иного целевого показателя; чаще всего измеряется как отношение финансового результата, полученного от рекламы, к затраченным средствам)
Syn:
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising performance" в других словарях:

  • Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Performance-Marketing — (engl.: performance: Leistung) ist der Einsatz von Onlinemarketinginstrumenten mit dem Ziel, eine messbare Reaktion und/oder Transaktion mit dem Nutzer zu erzielen; es entspricht damit dem Direktmarketing in interaktiven Medien. Eine… …   Deutsch Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org …   Wikipedia

  • Pay for performance advertising — Pay for Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency will receive a bounty from an advertiser for each new lead or new customer obtained for the advertiser… …   Wikipedia

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

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